7 Topics
5 Days
35 Sessions
Programme Overview
Training Description
- Marketing and Reputation Management Professionals
- Security and Resilience Professionals
- Compliance and Regulatory Affairs Professionals
- Health and Safety Professionals
- Human Resources and Internal Communications Managers
- Social Media and Digital Communications Professionals
- NGO and Humanitarian Communications Professionals
- Development Programme Managers
- Project and Programme Managers
- Professionals responsible for risk communication, crisis response, stakeholder engagement, reputation management, emergency communications, and organizational resilience.
Session Objectives
- Understand the principles and psychology of effective risk communication Identify key components of crisis messaging and information flow Develop strategies for delivering clear, accurate, and consistent messages Analyze target audiences and customize messaging based on context Apply message mapping techniques for clarity and impact
About the Course
Risk Communication & Strategic Crisis Messaging is a practical, executive-focused training course designed to equip leaders, communication professionals, risk managers, and crisis response teams with the skills required to communicate effectively before, during, and after high-impact events.Participants will learn how to translate complex risk information into understandable messages, manage uncertainty, communicate with different stakeholder groups, coordinate messaging across teams and channels, and respond effectively to misinformation and rapidly evolving situations. Particular attention is given to crisis communication planning, stakeholder mapping, media engagement, social media, spokesperson preparation, message development, escalation protocols, and post-crisis communication.Through simulations, case studies, media scenarios, and practical exercises, participants will develop the confidence to communicate under pressure, protect organizational credibility, maintain stakeholder trust, and support effective crisis decision-making.
Curriculum & Topics
7 Topics | 35 Sessions
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Workshop 1.1:
Principles of risk communication and crisis narrative framing
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Workshop 1.2:
The role of communication in disaster and emergency response
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Workshop 1.3:
Behavioural science and public perception in high-risk situations
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Workshop 1.4:
Importance of timing, tone, and trust
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Workshop 1.5:
Aligning messages with response strategies
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Workshop 2.1:
Understanding target audiences and vulnerability segments
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Workshop 2.2:
Tailoring messages for diverse populations
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Workshop 2.3:
Message mapping and core communication strategies
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Workshop 2.4:
Visual communication tools and formats
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Workshop 2.5:
Communicating uncertainty and evolving information
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Workshop 3.1:
Traditional media, digital platforms, and social media strategies
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Workshop 3.2:
Choosing the right channels for speed and reach
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Workshop 3.3:
Two-way communication and feedback loops
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Workshop 3.4:
Use of infographics, SMS, and local radio
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Workshop 3.5:
Multilingual and culturally appropriate communication
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Workshop 4.1:
Building relationships with media professionals
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Workshop 4.2:
Conducting press briefings and interviews under pressure
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Workshop 4.3:
Working with influencers and community voices
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Workshop 4.4:
Engaging partners and cross-sector communicators
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Workshop 4.5:
Managing public queries and conflict-sensitive messaging
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Workshop 5.1:
Risk communication plans and standard operating procedures
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Workshop 5.2:
Internal coordination and role assignments
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Workshop 5.3:
Documentation, templates, and escalation procedures
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Workshop 5.4:
Integration with emergency operation centers
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Workshop 5.5:
Pre-event planning and simulation exercises
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Workshop 6.1:
Identifying and countering false narratives
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Workshop 6.2:
Fact-checking protocols and response timelines
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Workshop 6.3:
Coordinating with media monitoring units
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Workshop 6.4:
Community trust-building through transparency
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Workshop 6.5:
Real-time rumor tracking and debunking tools
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Workshop 7.1:
Indicators of communication effectiveness
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Workshop 7.2:
Feedback collection and data analysis
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Workshop 7.3:
After-action reviews and communication audits
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Workshop 7.4:
Institutional learning and capacity building
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Workshop 7.5:
Strengthening long-term risk communication systems
